SPECIES SPECIFIC LURES

Our catchy lures sorted by target fish

When it comes to fishing, choosing the right lure can make all the difference – and in most cases, you’ll already have a clear idea of which target species you’re after when you head to the water. Every predatory fish has its own preferences when it comes to lure size, shape, and color. Pike are tempted by large, flashy lures, while curious perch respond better to compact, lively working baits. Zander prefer more subtle action, and trout are best fooled with realistic imitations. To help you pick the right lure more easily, we’ve grouped our LUREVO lures in this category according to target species. This way, you can be sure you’ll find the perfect lure for any fishing situation – and have it ready to go when it counts.